I tell stories. 

Through creative strategy & conceptual thinking, using product design, buying, branding, styling & team building - with a sharp eye for aesthetics - I help build and shape brands, products and identities to target the right audience and drive sales.

Working with a close team of graphic designers, marketers, product designers, UX/ UI designers, stylists and photographers; projects range from creating brands from scratch to retail design, visual merchandising, interior design, advertising, PR and website design.

Clients include Dulux, Maggie & Rose, Swoon Editions, Taj Hotels, Homes & Gardens, Living Etc, English Heritage, Didi Ilse, Marks & Spencer, Perch & Parrow