I founded & built an online e-commerce brand for a large B2B furniture group looking to sell B2C.
Role: Designing exclusive upholstery items (Research, design, production), Buying and curating a range of furniture & accessories (370 products), Hiring & managing a team of professionals (Customer Service, Head of Marketing, Web manager, Studio assistant, Graphic designer, Copywriter, Accountant & External agencies), Briefing designers & copywriters, Creative Direction (Web design, Photography, Logo), Editing content (Le Journal, Social media, PR, Photography, Design).
The Morning After
You partied all night, your feet hurt .
Drinks were pouring.
You wake up - time hasn't quite caught up with you.
You ponder through frozen memories of the night before.
Offal ain't so Awful
the entrails and internal organs of an animal used as food.
"eating pieces of braised offal turned his stomach"
"the packing plant dumped its offal into the stream"
decomposing animal flesh.
"gulls pecking at piles of offal from the narwhal hunt"
The marketing paradox
Conceptually exploring the marketing world. With cakes.
Give it a name, a pretty picture and it can be anything you like.
THE LOVE CAKE // THE VEGGIE CAKE// THE DREAM CAKE// THE FISHCAKE
Built a new visual look & styling department for a furniture e-commerce retailer.
Role: Hiring a team of stylists and photographers. Creating a visual identity for all photography (Online & ATL). Briefing & managing photographers, stylists and junior creatives. Set up photography studios in Vietnam and India (sourcing the space, designing the studio and team management). Creative Direction (Product brief, style, crops).
Homes & Gardens
Created a bathroom supplement sponsored by Fired Earth.