Creative Director & Strategist

Swoon Editions

Built a new visual look & styling department for a furniture e-commerce retailer.

Role: Hiring a team of stylists and photographers. Creating a visual identity for all photography (Online & ATL). Briefing & managing photographers, stylists and junior creatives. Set up photography studios in Vietnam and India (sourcing the space, designing the studio and team management). Creative Direction (Product brief, style, crops).